Privacy Policy for StormTrap

Effective Date: May 9, 2025

StormTrap (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit www.stormtrap.com or interact with us online.

Information We Collect

We may collect personal information when you:

• Fill out forms on our website, such as requesting information, scheduling a consultation, or downloading materials
• Subscribe to newsletters or other communications
• Register for events or webinars
• Interact with us through email or other online channels

The personal information we collect may include your name, email address, phone number, company name, job title, and any other details you provide.

How We Collect Information

We collect information in two main ways:

1. Directly from you — when you submit forms or provide information voluntarily.
2. Automatically — through cookies, tracking technologies, and analytics tools that monitor how visitors use our website.

Specifically, we use:

• Salesforce Account Engagement (formerly Pardot) to track form submissions, website engagement, and campaign performance.
• Google Analytics 4 (GA4) to collect aggregated data about website traffic, user behavior, and site performance. Google Analytics uses cookies and other identifiers to generate reports that help us understand how visitors use our website.

How We Use Your Information

We use the personal and usage information we collect to:

• Provide you with the information, products, or services you request
• Respond to your inquiries and support requests
• Send marketing and promotional communications (if you have opted in or as permitted by law)
• Improve our website, services, and user experience
• Analyze website usage and performance through aggregated data to optimize content and marketing efforts

How We Share Information

We do not sell your personal information. We may share your data with trusted third-party service providers (such as Salesforce and Google) who assist us in operating our website and services, but only for the purposes described in this policy.

Cookies, Analytics, and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, enhance user experience, and analyze website usage. Specifically, we use:

• Google Analytics 4 (GA4), which collects aggregated data on website traffic and usage patterns. Google Analytics may set cookies or use other identifiers; you can learn more about how Google collects and processes data here.
• Salesforce Account Engagement (Pardot), which uses tracking tools to monitor engagement with forms, emails, and marketing content.

You can adjust your browser settings to disable cookies, though this may impact the functionality of certain site features. Additionally, you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Your Rights and Choices

You may opt out of receiving marketing emails by following the unsubscribe instructions included in those emails. You may also contact us to request access, correction, or deletion of your personal information, subject to applicable law.

If you are located in the European Union or other regions with data protection laws, you may have additional rights under applicable laws, including the right to object to or restrict certain processing activities.

Legal Basis for Processing (If Applicable)

Where required by law (such as under the General Data Protection Regulation (GDPR)), we process your personal data based on the following legal grounds: your consent, the performance of a contract, compliance with legal obligations, or our legitimate interests.

International Data Transfers

If you are located outside the United States, please note that any information you provide will be transferred to and processed in the United States. By using our website, you consent to this transfer and processing in accordance with this Privacy Policy.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy or as required by law. We may retain certain data for longer periods if needed to comply with legal, accounting, or regulatory obligations.

Security of Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, loss, or misuse. However, no system or method of data transmission over the internet is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

[email protected]